Why An Insurance Agent, A Software Engineer, & A Former NFL Football Player Created The First Sales-Driven AMS
Better Agency was born from necessity. When Nicholas Ayers was looking for simple ways to enhance his agency’s customer experience all he could find was complicated and confusing systems, or worse, systems that lacked the basic functionality they needed in order to thrive.
The software vendors in the insurance space seemed to lack innovation. They were more content with forcing our peers into expensive contracts without ever looking to improve their products.
Nicholas knew things had to change. Teaming up with former NFL player Will Shaw and software engineer Jordan Hatch they began on their quest to create the insurance industry’s dream system.
Our Quest To Help Independent Agents Sell $1Billion In New Premium By 2024
Every decision we make at Better Agency is boiled down to one question, “will it help our users sell $1billion in new collective premium by 2024?”
We’re on a warpath and we want to create tools that advance the mission of the IA channel.
We believe insurance agents need their technology to work together. When we launched Better Agency we had a desire to integrate with as many AMS platforms as possible so that agents could simplify their workflows.
As we began integrating with platforms we noticed there were major flaws with the integrations. The current AMS platforms were not built very well and integrations and data sharing were limited or impossible.
We also experienced challenges with systems that would make changes to their platforms and thus putting Better Agency in a difficult position when the integrations failed.
On top of this, we ran into walls as other AMS providers told us they had no intention of integrating with our platform because “agents will spend more time in your system than in ours.”
We quickly realized that in order to solve the bigger problems agents had, we needed to bypass AMS integrations and get the data from IVANS ourselves.
Better Agency has a goal to help agents sell $1 billion in new, trackable premium by the year 2024. We will use our IVANS integration to track and monitor this goal.
We are so committed to this goal, we were willing to raise capital, invest personally, and do whatever was needed in order to make this integration a reality.
Our CRM competitors provide nothing comparable and rely on faulty integrations. Our AMS competitors are too big to pivot quickly. Our unique position allows us to be the first hybrid company that solves this problem for agents.
Our desire is to help agents simplify their workload, reduce their tech stack, and to sell more premium with less effort. By having the IVANS integration, we will be able to reduce the need for a standalone AMS and help agents complete tasks and trigger new automation campaigns.
The software vendors in the insurance space seemed to lack innovation. They were more content on forcing our peers into expensive contracts without ever looking to improve their products.