As an independent insurance agent, you know how competitive the market can be. In order to stand out and attract new clients, it’s crucial to establish your brand and build a strong local presence. One of the best ways to do this is through creating content.
In a recent video, I talked about my methodology for creating content that can help your insurance agency thrive. There are three key things to consider when creating content: what sort of content to make, how to make it, and how to push it out to be seen.
What kinds of content should I create?
But simply providing educational or informative content isn’t enough. In order for your content to be effective, it must also be interesting. You should categorize your content into three distinct buckets: your perspective, your expertise, and your personality.
“My perspective” content should provide your point of view or opinion on a topic within the insurance industry. This can help to establish your authority and differentiate you from the competition. For example, you might offer your thoughts on the latest industry news or share your perspective on common misconceptions about insurance.
“My expertise” content should showcase your knowledge and experience in a specific area of insurance. This can help potential clients understand the value you can provide and why they should choose you as their agent. For example, you might share tips for selecting the right coverage for a new home or offer advice on how to save on premiums.
“My personality” content should highlight your unique personality and help people get to know you better. This can help to humanize your brand and create a more personal connection with your audience. For example, you might share a behind-the-scenes look at your agency or offer insights into your hobbies and interests outside of work.
If you’re just getting started creating content, do what you’re most comfortable with to just get the ball rolling. Then start expanding into other mediums. We do a lot of video because it’s how I enjoy creating content. If you’re more comfortable with writing, start writing articles, blog posts or even LinkedIn posts.
Consistency is key when it comes to creating content for your insurance agency. In order to build a following and engage your audience, it’s important to create regularly and consistently provide valuable and interesting information.
What do I do with the content I’ve created?
The last step to successful content marketing is the art of distribution! If you don’t effectively spread your message, all those hours spent creating quality content are in vain. Don’t fret though –there are four practical ways for getting your posts out there: paid advertising, email marketing, social media and your website. With these tools at hand, leveraging an impressive reach should be within everyone’s grasp!
If you’re looking to learn more about creating content for your insurance agency, consider attending the Agency Success Conference in Arizona on April 20th-22nd, 2023. This three-day event will provide valuable insights and networking opportunities with other independent agents and industry experts.
In today’s competitive insurance market, creating content can be a powerful way to build your brand and attract new clients. By considering what sort of content to make, how to make it, and how to push it out, you can establish your authority and differentiate your agency from the competition. So, don’t wait any longer, start creating valuable and interesting content for your insurance agency today.
