As independent insurance agents, it can be challenging to keep up with the latest marketing trends and determine which ones are worth investing in. One platform that is gaining traction and should be on your radar is YouTube Shorts.
In case you’re not familiar, YouTube Shorts are short-form videos that are recorded on a smartphone, similar to TikTok or Instagram Reels. These videos live on YouTube and have the potential to reach a wide audience. In fact, YouTube has recently announced that it plans to pay creators 45% of the revenue from their content, making it a more lucrative option than other short-form video platforms.
Why focus on YouTube Shorts?
YouTube has indicated that it will be putting a heavy emphasis on short-form content in its algorithm, meaning that these types of videos are likely to appear more frequently in users’ feeds. In addition, YouTube’s parent company, Google, has hinted that short-form videos may start appearing in search results. This presents a unique opportunity for independent insurance agents to reach potential clients through a platform they are likely already using.
But simply creating short-form videos is not enough. To be effective, your agency needs a strategy for YouTube Shorts. Here are three types of content that you should consider creating:
- Educational content
One of the biggest challenges that independent insurance agents face is differentiating themselves from the competition. One way to do this is by providing valuable, educational content that answers common questions and addresses common concerns. This type of content can help position you as a trusted source of information and demonstrate your expertise in the field.
- Entertaining content
While educational content is important, it’s also important to showcase your agency’s personality and have some fun. Consider creating videos that are humorous or engaging, such as behind-the-scenes looks at your office or lighthearted challenges with your team members. This type of content can help humanize your agency and make you more relatable to potential clients.
- Engaging content
Finally, it’s crucial to encourage engagement with your audience. This can be as simple as asking viewers to leave a comment or subscribe to your channel. You can also consider creating videos that ask for viewers’ opinions or feedback, or that offer exclusive discounts or promotions to those who watch the video. The key is to create a sense of community and connection with your audience.
To wrap things up, YouTube Shorts present a valuable opportunity for independent insurance agents to reach potential clients and differentiate themselves from the competition. By creating a strategy and focusing on educational, entertaining, and engaging content, you can effectively leverage this platform to grow your agency.
