Building Customer Loyalty with CRM

Nicholas Ayers

Nicholas Ayers

Better Agency Co-founder

Without customer loyalty, your business will fail. After all, if you don’t have clients who laud your services to others via word of mouth or have clients who repeatedly return to your business for help with their insurance needs, how will you keep enough customers coming in to sustain your business?

Sure, you can keep advertising to new leads in the hopes that you’ll generate enough service, but that is incredibly expensive and not sustainable in the long term. You’ll end up concentrating your time and money into bringing in clients only to lose them if you can’t garner any customer loyalty from those interactions.

Fortunately, there are several ways you can promote customer loyalty in your business without taking too much time away from focusing on your work with your clients. The solution? Using your CRM systems to build customer loyalty.

We’ll take a closer look at several different ways CRM can help boost your customer loyalty, but first, let’s dive into a better understanding of customer loyalty and its importance for your business today.

What is customer loyalty?

As you may have guessed, customer loyalty is a term that simply refers to a positive working relationship between an individual and a business. When customers have a good relationship with companies, they become loyal to those brands and bring more business to them.

Why is customer loyalty is important?

Customer loyalty is invaluable because companies can reap many rewards. For example, customers may recommend your business to others, seek you out for future business dealings, and drastically reduce your lead turnover by remaining with your products or services. Therefore, it’s no surprise that increased customer loyalty will likewise increase overall profits, company sales and transactions, promote company growth, attract new clients, and increase customer retention.

Using CRM to increase customer loyalty

CRM, or Customer Relationship Management, services are incredibly helpful on a number of fronts, not the least of which is increasing customer loyalty. CRMS can be used to help your business organize its data, improve communication between you and your customers, and it can help you implement loyalty programs.

Let’s take a closer look at each of these functions to see how CRM helps each one play out to increase your overall customer loyalty levels.

1. It boosts your organization game.

CRM management software can help you increase organization across all related systems, including customer loyalty incentives. CRMs organize customer data, including names, phone numbers, billing information, addresses, purchase histories, and any amount of other relevant information that may be pertinent to their continued business with your company.

Having all of this information readily available and well-organized is important to building rapport and developing customized pitches for your clients. When you know your customer’s information, it’s easier to connect with them where they are and to develop services or catered packages and campaigns that will appeal to them on a more personal level.

2. It improves company-customer communication.

Another way CRM management systems can help improve your customer loyalty numbers is by helping you better communicate with them. CRMs help you find available customer data, and then they pair it with specialized marketing automation to gain a broader customer base and to improve overall loyalty.

It does this by curating all information accrued and used based on your individual customers’ interests. That way, you have the most successful marketing and communication campaigns possible. This serves a dual purpose as it also gives you easy ways to help keep your brand on top of your customers’ minds rather than your competitors.

3. It provides better loyalty program functions.

Before diving into CRM’s assistance with loyalty programs, let’s take a close look at what these programs are and why they’re so important to your company’s success.

What are loyalty programs?

Customer loyalty programs are a vital element in growing overall customer loyalty. These programs are highly engineered marketing strategies created for the sole purpose of increasing customer loyalty. Many business and business types worldwide use loyalty programs. These programs come in many different forms, including points, cashback, membership-based loyalty, punch-card, coalition, and much more.

The basic idea behind the majority of these programs is that the customer, through repeated dealings with your company, will gradually earn rewards that encourage their continued business. Typically, these rewards come in the form of in-house redemptions, discounts, or other bonuses.

These programs go a long way in increasing overall customer loyalty because they provide smaller milestone rewards for customers that let them track smaller victories with your business that will, in turn, encourage them to invest larger amounts in bigger dealings. They keep customers engaged with your company even when they’re not actively transacting with you. It keeps your business fresh in their mind and gives them goals to work toward that will retain their business in the long run.

How CRMs help with loyalty programs?

CRM services help automate loyalty program functions in a number of ways. They help you stay on top of your program’s functions by providing invaluable data sets, including how far along each customer is within the rewards process, which programs are most effective, and managing more delicate minutiae of the loyalty program’s functions. Additionally, they can help keep customers informed about the loyalty program’s rewards and requirements to keep those goals fresh in your clients’ minds.

Invest in CRM to build loyalty today!

CRMs are becoming more and more vital for business today, and if you want to successfully engender more customer loyalty, investing in a solid CRM is a must. CRMs help you organize mountains of customer data, improve your overall communication with customers, and develop and maintain the loyalty programs that are so key in cultivating long-term returning clients.

For more information about this or other related topics, contact Better Agency today.

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