Customer relationship management (CRM) software is a tool that can help improve efficiency, boost productivity, better manage lead and customer data, streamline your sales pipeline, and boost a company’s bottom line. But what is the role of CRM for insurance agencies? Can an insurance CRM system make a difference to your bottom line? Here we take a look at how this powerful tool can help your insurance agency provide a better customer experience and help you run a more productive and efficient office.
How a CRM can benefit your insurance company
The right CRM can become a powerful tool for your insurance business. From boosting your productivity and improving your customer service to helping you gain a more comprehensive understanding of your target audience, a CRM offers a wide array of quality tools that can truly make a difference to your bottom line.
Here are some of the advantages you can expect when you add a quality CRM to your business.
- Wide range of features: CRMs offer a wide range of different features that can help manage your sales pipeline, optimize and automate your email marketing, analyze your client base, and help with team collaboration.
- Improved productivity and cost-reduction: CRMs offer many different automation opportunities that can help reduce many of the current administrative manual tasks, such as data entry and email marketing, allowing for team members to focus on other aspects of your business.
- Enhanced customer relationships: CRMs are designed for customer relationship management and their ability to help your team members provide a better customer experience. They provide all your customer’s data at the touch of a button and are accessible by every member of your team, providing real-time data.
- Improved employee experiences: When a CRM is in place, many of the manual tasks employees were routinely responsible for can now be automated, allowing them to focus on providing more direct service to your clients.
For a more in-depth look at the many benefits a CRM can offer your business, read “Benefits of CRM Software for Your Insurance Agency.”
Role of CRM in Insurance
For every business, a CRM is designed to help offer tools that help nurture productive customer relationships and give a business a better understanding of its target audience. In addition, tools are available to boost productivity and help a company’s team reach their desired sales goals. This is true for the insurance industry as well and a quality CRM will offer the right tools to help you achieve these goals.
Here are just some of the ways that a CRM can play an essential role for your insurance agency.
1. Personalized customer experience
Whether you are working with a lead or an existing client, they want to feel as though they are your main focus. A CRM allows you to personalize every interaction with a client because you have all of their information at your fingertips.
2. Excellent customer service
In addition to allowing you to provide a more personalized customer experience, a CRM can also help you deliver improved customer service. When establishing your CRM, you can create fields that allow you to gain more personalized insight into each contact, such as family members, dependents, ages, anniversaries, likes and dislikes, and much more. Not only does this in-depth contact information allow you to provide a more personalized experience when you interact with the contact, but it also provides insight into what policies your contact may be interested in, allowing you to anticipate and offer the policies your customer is most likely to be looking for.
3. Adhere to industry regulations
In the insurance industry, data privacy is essential and those in the industry must follow strict rules and regulations. Insurance CRMs should be General Data Protection Regulation (GDPR) compliant to help you better protect your customer’s data.
4. Identify sales opportunities
Not all leads are created equal. While some may eventually convert, others may not. However, some may be eager to convert right away and need your immediate focus. With CRM tools, you can analyze and score your leads, matching them against your predefined criteria, and ranking them based on their likely conversion. Once identified, you then can focus on hot leads right away through personalization and targeted marketing solutions.
5. Cultivate repeat business
Existing customers are much easier to convert and upsell than new leads are, so it is important to nurture relationships with your existing clients. In addition, a happy client is more likely to refer additional clients that are more likely to convert. The use of a CRM allows you to identify possible upsell opportunities through analytics and helps to ensure that you stay in regular communication with existing clients.
6. Agent onboarding
New agent onboarding can often be a long and complicated process that can take away valuable time from client interaction. Your goal is to onboard your employees as quickly as possible, and a CRM can help. Because all of your client and business information is centralized within your CRM, a new agent or employee is quickly able to learn the business model and obtain an insight into the workings of the company with the click of a button.
Choosing the right CRM for your business
While there are a variety of different CRMs available to choose from, you want to make sure the one you choose offers the tools you need to meet your business goals. Once you have the right CRM in place, you want to make sure you have a CRM strategy in place and that all of your team understands the importance of utilizing the CRM to achieve the maximum benefits.
Better Agency understands the unique insurance industry needs
At Better Agency, we understand the unique needs of the insurance industry when it comes to CRM platforms. As former insurance agents, we created an Insurance CRM to meet those specific needs. Our CRM is designed with you and your business in mind and has all the tools you need to achieve your goals and boost your bottom line. To learn more about Better Agency’s CRM, schedule a call with us today.